Blog

March 20th, 2017 Japan is the third largest market in the world. But traditionally its also been a very difficult market to enter. Not any more!

We examine 10 reasons why the Amazon Japan FBA is a great way to enter the Japan market.

And we also take a look at the areas where third party support is necessary to make this a successful sales strategy.

More...

December 10th, 2016 In recent years Chinese shopper tourism to Japan has exploded. A new word, "bakugai", has even been created to describe the phenomenon .

And now Amazon.co.jp is getting in on the act by targeting the Chinese ecommerce market...

More...

July 29th, 2016 As the Rio Olympics kick off next week, we celebrate by sharing a new campaign for official sponsor ANA featuring Usain Bolt.

Its a great example that illustrates many quintessential features often seen in Japanese TV advertising.

More...

May 25th, 2016 Japan leads the world in mobile e commerce. Last year the majority of online shopping transactions there were executed on mobile devices.

We take a look at this growth in mobile e commerce in Japan and the drivers of this change.

More...

April 26th, 2016 LINE is the most widely used social media platform in Japan.

To date the focus has been its role as a messaging app. Going forward the company wants to build a "Smart Portal” that links people to information, services and products.

There are also new opportunities to drive traffic to ecommerce sites.

More...