Category: understanding Japan

Why Japanese website localization is vital for selling online in Japan

November 30th, 2015
New data points towards Japan seeing the highest growth in international online spend in coming years among the richer nations.

This is great news for companies looking to sell their products there through the Internet.

But the very same dataset reminds us how linguistically isolated the Japanese are. And that Japanese website localization is a prerequisite for communicating your offer...


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Online payment methods in Japanese e-commerce

September 15th, 2015
The Japanese have long favored cash over plastic in their wallets...

Here we take a look at the methods of payment used when it comes to online shopping in Japan.


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